Best Reading of the Day - Entry 0004 Walgreens Loyalty

Walgreens is in the news again for their mobile efforts.  The award winning app is among the highest rated retail apps on both the Apple App Store and Google Play at 4.5 of 5 stars.

What does loyalty mean to you?  A system of bribery to coerce customers in to your store?  Maybe not, not any more.

Walgreens has leveraged Mobile and the rest of the connected store experience to build a loyalty program 72 million members strong.

NEW YORK – A Walgreens executive at Forrester’s Forum For Customer Experience Professionals East said that the retailer has acquired 72 million loyalty members in the past nine months by focusing on mobile and digital as key components to an omnichannel approach.

Read more here:
http://www.mobilecommercedaily.com/how-walgreens-leveraged-mobile-digital-to-build-72m-member-loyalty-program

Here is a screenshot of their app as of a few weeks ago:

Happy reading,

J.W. Gant