Google Research Studies - Mobile In-Store

Are you interested in the retail industry?

Interested in mobile technology?

Interested in learning how the retail industry is intersecting with mobile?

How Mobile Is Transforming the Shopping Experience in Stores

Google - research-studies/mobile-in-store

Smartphones are changing the retail landscape. They help us research, compare, and purchase products not just online, but also in stores. In fact, 84% of smartphone shoppers use their phones while in a physical store. This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.

You can download the study or peruse it there.  Worth taking some time to digest the whole thing.

Happy reading,

J.W. Gant