The New Nike Mobile App Store

We've been hearing it for years now.

Bricks & Mobile, the play on the descriptive "Bricks & Mortar".

Truer words were never said.

When I was building the shopping assistant app for regional supermarkets the concept was an in-store shopping assistant.  I envisioned mobile would soon enable concierge level service for the masses.

Hello Nike.

Here is a snippet from the piece:

A year later, the mobile strategy is showing results with direct-to-consumer sales that rose 34% and comparable store sales gains of 5% in fiscal Q4 2017 from a year earlier, per eMarketer research. Nike's website also had about 11% of the online traffic generated by the top 10 U.S. apparel retailers in Q1 2018, one of the only direct-to-consumer brands in the top 10, according to SimilarWeb.

Here is the full article:

https://www.mobilemarketer.com/news/nike-melds-mobile-physical-retail-with-new-la-concept-store/527832/

Happy Reading,

J.W. Gant