Brand Prep for Augmented Reality Advertising

Just when you thought you worked out your social media strategy and executed on your mobile plan now it is virtual reality or augmented reality.

Are you ready?

The fine folks over at ClickZ (you really should follow their work) have a great little article on the subject hot off the presses (for my younger readers that means they just wrote it).

Read on:

https://www.clickz.com/augmented-reality-ads-are-here-is-your-brand-ready/215659/

Here is a snippet from the piece:

Earlier this week, Facebook announced that it’s moving augmented reality (AR) ads out of Messenger and into the News Feed. Early adopters like fashion retailer Michael Kors and beauty brands like Sephora are creating ads that allow Facebook users to virtually test products from the comfort of their couch.

The move means that even brands without huge marketing budgets should start thinking about how AR can fit into upcoming campaigns...

Happy Reading,

J.W. Gant