How CPGs Can Thrive in the Digital Era

Great little story about the consumer packaged good brands and their efforts to interact with their customers through channels other than physical retail stores.

This is all about modern digital folks.  Very cool opportunity for these companies.

Here is a snippet from the piece:

Consumer Packaged Goods companies are navigating a time where eCommerce is growing more popular than in-store experiences. But when your business model and KPIs are tied to store shelf sales, how can you get your foot in the door?

CPG marketers must go “beyond the shelf” – whether they offer on-site commerce or not – and deploy a strong cross-channel presence through store, website, email and social. This reflects the cross-channel nature of today’s shoppers and their demand for real-time connectivity.

Here are five simple strategies

Here is the full story, a short read:

https://www.chainstoreage.com/featured/five-winning-cross-channel-strategies-cpg/

Happy Reading,

J.W. Gant