Netflix is the king of data when it comes to people’s viewing habits and they are really, really good at using it.
How?
Personalization.
They know what images are most likely to attract you to watch a show vs. a different images for a different person and that is what is shown to you.
Personalization.
Binge on the hit show ‘Stranger Things’ yet? You should. First, though, read this fine article on how Netflix convinces you to watch their content.
Happy Reading,
J.W. Gant
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