Any time I read about a sophisticated experimentation effort to optimize some digital process or tool I get all starry eyed.
Yes, these are the things that keep me up at night wondering about the larger meaning.
The folks over at eConsultancy have another excellent entry that goes right down this rabbit hole. Well worth the read:
Here is a snippet from the piece:
There is a divide taking place in the industry. The businesses at the strategic and transformative level of maturity don't even use the term CRO or conversion optimization. Experimentation is the mindset change they have adopted and made part of their DNA. Brands like Amazon, Skyscanner, Booking.com…
Happy Reading,
J.W. Gant
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