We are seeing eCommerce 2.0 happening everywhere as smaller niche players fill vaccums Amazon hasn't taken. One is for pets. The company's name is Chewy and they are now nearly a $1B company 5 years after launch.
Here is a snippet on that one:
The online only pet food retailer operates a 365-day 24/7 help service and offers hassle-free returns. Forbes reported in January 2017 that Chewy employed '416 of its 3,400 staffers to answer phones and texts in round-the-clock shifts'.
But its commitment to customer love is most impressive when you look beyond the numbers at how Chewy treats its customers.
Those few that receive a mistaken or damaged order are told they are welcome to donate the order to a local animal shelter and Chewy will send a new order straight away.
Read the entire story here:
https://econsultancy.com/blog/69136-six-emerging-retailers-with-effective-strategies/
A common thread in these companies is their responsiveness to the needs of their customers. Welcome to retailing in the early 21st Century.
Happy Reading,
J.W. Gant
But its commitment to customer love is most impressive when you look beyond the numbers at how Chewy treats its customers.
Those few that receive a mistaken or damaged order are told they are welcome to donate the order to a local animal shelter and Chewy will send a new order straight away.
Read the entire story here:
https://econsultancy.com/blog/69136-six-emerging-retailers-with-effective-strategies/
A common thread in these companies is their responsiveness to the needs of their customers. Welcome to retailing in the early 21st Century.
Happy Reading,
J.W. Gant
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