Bye bye Cartwheel.
If you aren't familiar with it, and shop at Target, you should be. This great little experiment really opened up Target as a leader in digital interactions with customers, especially in-store. I've also spent some time with the Cartwheel team and can say they are passionate about what they do, and do it well.
Well enough it is time to pull it up to the mothership.
Target is pulling Cartwheel in to the main Target App and will sunset Cartwheel as a stand-alone. This was inevitable if Cartwheel were a success so I'm sure this is bitter sweet for the team. Better for the average Target customer, to be sure.
Read on:
https://techcrunch.com/2017/06/09/target-and-cartwheel-apps-to-merge-starting-this-summer-mobile-payments-and-improved-maps-to-follow/
Happy Reading,
J.W. Gant
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