How to Use Social Influencers to Help

Keeping with the topic of social media I saw a great read on influencers and how to get their help with marketing campaigns.

In social media there are folks who act as hubs to the spokes of a tire where they have many connections and contacting them means you might be able to reach those folks as well.

Those folks are called influencers.

This article helps marketers understand how to interact with and get help from those folks.  Good read:

https://econsultancy.com/blog/69196-11-impressive-influencer-marketing-campaigns/

Here is a snippet from the piece:

Daniel Wellington is a watch brand that has chosen to completely bypass traditional marketing to focus on influencers. The brand pays celebrities for sponsored posts and gifts watches to lesser-known micro-influencers. In exchange, they post photos of themselves wearing the watch, accompanied by a unique money-off code for followers.

It’s a simple formula: beautiful images of minimalistic jewellery, which serve to promote a lifestyle as well as a product. There are over 1.3m Instagram posts using the #danielwellington hashtag, with the brand’s main account amassing over 3.2m followers. 

Happy Reading,

J.W. Gant