Tuesday, May 2, 2017

Where Global Ad Spending is Going

Facebook and Google.

Done.

Well, there may be a bit more to the story.  Those two account for 20%.  Huge.

Read on:

https://www.recode.net/2017/5/2/15516674/global-ad-spending-charts

Here is a snippet from the piece:

Global ad revenue is growing and the top earners are taking an increasingly bigger cut.

Google is the largest recipient of global ad revenue, taking in $79 billion in 2016, according to new data from media agency Zenith. That’s three times as much as the No. 2 biggest ad revenue recipient, Facebook, which raked in nearly $27 billion in ad revenue last year.

Happy Reading,

J.W. Gant

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