Direct to Customer With Adidas

As I've written about previously the manufacturers of today have a shot at a new golden age by crafting direct relationships with customers.

Here is how Adidas is using mobile to do exactly that:

https://econsultancy.com/blog/69086-how-adidas-uses-digital-to-enable-powerful-experiences/

Here is a snippet from the story:

According to John Mellor, the VP of Strategy and Marketing at Adobe, emotion is the currency of experience. Ultimately, this means it helps to create a stronger and more loyal connection with consumers – even inspire personal achievements and goals.

This might sound like a rather lofty notion, but when it comes to a brand like Adidas – whose core belief is to inspire individuals to harness the power of sport – it’s slightly more believable.

At Summit I also heard Adidas’s VP of digital strategy & delivery, Joseph Godsey, speak about how the brand uses digital to enable powerful experiences. Here are a few key points from what he said.

Happy Reading,

J.W. Gant