Mobile Strikes at eTailers

We are seeing a new wave of eCommerce as the niche players gain strength.  How mobile impacts this is an interesting and developing question.  One fellow thinks he has the answer and it is worth reading.

https://www.retail-week.com/analysis/opinion/opinion-why-mobile-will-kill-the-multi-brand-etailer/7020827.article

Here is a snippet from the piece:

The number one reason mobile threatens to disrupt multi-brand ecommerce retailers is linked to discovery, as it changes the rules and the power dynamic shifts back to direct to consumer brands considerably.

Happy Reading,

J.W. Gant