In the realm of how not to do things we present ... United.
http://adage.com/article/digital/marketer-mvps-social-media/308648/
That headline pretty much tells you all you need to know, however, it is worth reviewing a few points.
After the "incident" on the plane where the 69 year old doctor was forcefully removed from the flight to make room for United employees, the CEO came out multiple times to defend the action and his employees.
Then the stock dropped nearly $500 Million dollars before recovering to only a $255 Million loss and suddenly the CEO changed his tune.
Hmmm.
So United could have offered every person on that plane an 8 figure option and they would have made out about the same as they did. I think there is a lesson in there for brands, somewhere, but I'm just not sure.
Happy Reading,
J.W. Gant
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