Do Customers WANT to Engage With You?

This headline really caught my eye.  Plenty enough to get me to read it and so should you.

Newsflash From Big Nerd Ranch: ‘Customers Really Don’t Want To Engage With Your Brand’
Here is the story:

http://www.cmo.com/interviews/articles/2017/3/20/the-cmocom-interview-aaron-hillegass-big-nerd-ranch.html#gs.vV1TDPM

Here is a snippet from the piece:

Aaron Hillegass, founder and CEO of Big Nerd Ranch, was involved in one of the most important mergers of our lifetime: He was working at NeXT when it was purchased by Apple. Eventually, though, he left Apple to create Big Nerd Ranch, a training and consulting firm that specializes in creating mobile apps and other emerging technologies.

Nineteen of the top 25 most popular apps, such as Facebook and Spotify, were created by teams who got their training from Big Nerd Ranch. Based in Atlanta, Big Nerd develops native mobile apps and web apps for some of the world’s most respected brands, including Airbnb, Smithsonian Channel, and Nextdoor.

Hillegass is the author of three popular books on software development, including “iOS Development: The Big Nerd Ranch Guide."

Happy Reading,

J.W. Gant