I wrote about Digital Strategy for retailers a while back and in that white paper I pointed out the opportunity for the manufacturer brands, CPGs and others, to create direct to customer models.
Amazon wants to help out with that.
I'm guessing their play is to be more like a payment rail model of retail taking a very small sliver of every transaction. The play eliminates the need for big retailers like WalMart.
Interesting, and they are serious about it.
Hear more from Bloomberg by watching the brief video:
https://www.bloomberg.com/news/videos/2017-03-30/why-amazon-wants-brands-to-bypass-wal-mart-video
Basically Amazon is extending an invitation to CPG companies to listen and begin to work towards a new model that eliminates traditional retailers.
That should have quite a few folks shaking in their boots.
Happy Viewing,
J.W. Gant
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