Super Bowl Goes Mobile With Pepsi

Great little read on all the ways Pepsi came at customers throughout the Super Bowl, other than Lady Gaga jumping off the roof of the stadium (wow).

http://www.mobilemarketer.com/cms/news/advertising/24444.preview

Here is a snippet from the piece:

PepsiCo's annual sponsorship of the Super Bowl Half Time show was among some, but not many, that effectively tapped social media and mobile for unique interactive elements that leveraged live-streams, paid social advertising and giveaways.

The Pepsi Zero Sugar Super Bowl Halftime Show leveraged a slew of mobile tactics leading up to the performance and after...

Meanwhile, others didn't do much in mobile at all.  Is Pepsi a leader or an outlier and what is effective and what might work for you?

Happy Reading,

J.W. Gant