Tuesday, November 15, 2016

Walgreens Has Beacons in its Mobile App

Want to talk to your customers as they walk through your store?

Walgreens has figured out the way.

Read on:

http://www.businessinsider.com/walgreens-latest-mobile-app-update-pushes-beacons-to-shoppers-2016-11

Here is a snippet from that piece:

Walgreens' latest mobile app update includes an increase in beacon-enabled deals and coupons, reports GeoMarketing.

The company has been testing beacons in its Duane Reade locations since February to push mobile coupons and promotions. And while Walgreens is well poised to see a lift in sales due to such tools, the company has some significant consumer concerns to overcome before adoption spreads.

Happy Reading,

J.W. Gant

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