Tuesday, November 29, 2016

Free Wi-Fi In Store

Compelling argument for retailers to offer free WiFi in their stores.

https://econsultancy.com/blog/68560-five-compelling-reasons-to-offer-free-wi-fi-in-store/

Here is a snippet from the piece:

According to research, more than 90% of consumers now use their smartphone while shopping in-store.

So, first and foremost, that is a huge percentage of people walking through the door that a retailer could potentially target.

If a store does not have Wi-Fi, I doubt it would impact the customer’s perception too negatively.

But on the flip side, customers are much more likely to have a positive response towards those that do.

Happy Reading,

J.W. Gant

No comments:

Post a Comment