Are you familiar with the Dollar Shaver Club? The concepts is simple. You subscribe to varying level of options and a shaver plus blades is sent to you on a regular basis via subscription service. Pay more, get more elaborate shavers and blades.
This concept is taking off and is a great example for the direct to consumer approach manufacturer brands need to embrace.
Mobile is dominating in this space and the big names, such as Starbucks and Walmart, are taking notice. Read on:
http://www.mobilecommercedaily.com/subscription-box-services-dominated-by-mobile-savvy-shoppers-report
Here is a snippet from the piece:
“One key advantage of subscription boxes is that it keeps customers engaged with the brand and often provides a more personalized and curated experience which has the potential to strengthen a customer’s brand loyalty, if it’s done right,” [John Fetto, senior analyst, research and marketing, at Hitwise] said.
Happy Reading,
J.W. Gant
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