Monday, March 7, 2016

Digital in Retail

This is a subject I know a little bit about but it is always great to see other perspectives.  This one is well worth the reading time.

https://econsultancy.com/blog/67596-digital-transformation-in-the-retail-sector-challenges-opportunities/

Here is a snippet from the piece:

The digital consumer has changed the face of retail, putting pressure on brands to adapt to this transformation.

Our new Digital Transformation in Retail Sector report looks at the opportunities and challenges faced by retailers to meet the increasing demands of customers who dictate everything and expect everything to be done in a more convenient way.

The research is based on interviews with senior executives across a range of retailers which included AO.com, Asda, The Body Shop, B&Q, Feelunique.com, Good Hair Day, Pandora, Schuh, Shop Direct, Tesco and Volcom, as well as a number of third parties.

Happy Reading,

J.W. Gant

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