Blaze Pizza and Mobile Payments

I'm a fan of Blaze Pizza, even though I've never set foot in one of their establishments.  The "fast-casual" style for pizza is a compelling business case.  Some friends in Tallahassee, FL have had a chance to try it and give it a thumbs up.

They are moving in to mobile in a big way.  Following the now standard approach blazed by Starbucks they are combining mobile payments with their retail app.

Read on:

http://www.mobilecommercedaily.com/blaze-fires-up-new-app-mixes-payments-and-loyalty

Here is a snippet from the piece:

Build-your-own pizza chain Blaze Fast-Fire’d Pizza is following big-name restaurants with a new mobile application that pairs loyalty with payments, reflecting the growing ubiquity of mobile food strategies.

The pizza chain is hoping to become a big player in mobile commerce and drive sales through its new app that allows customers to order, earn rewards and pay directly within its platform. With other big food retailers such as Starbucks, Dunkin’ Donuts and White Castle adopting mobile ordering, Blaze is hoping to stay update with trending technologies.

Happy Reading,

J.W. Gant