Walgreens Goes Loyal to Apple Pay

Walgreens is the first retailer to pull together mobile payments and their store loyalty within Apple Pay.

This is big news as mobile payments by itself is unlikely to move the needle.  Something more is needed and loyalty is a great "something".

This is exactly what retailers are doing through their own CurrentC branded mobile wallet.

Read more on Walgreens here:

http://www.mobilecommercedaily.com/walgreens-creates-efficient-in-store-experience-with-apple-pay-rewards-integration

Here is a snippet from the piece:

Walgreens is streamlining the in-store checkout process as the first retailer to intertwine Apple Pay with its loyalty program, enabling customers to scan only once to pay and receive rewards.

Data has shown that interest in mobile payments is low, but mobile wallet services which provide rewards programs is much more desired amongst consumers. Walgreens is looking to drive sales with the Apple Pay-loyalty integration following a series of successful mobile wallet incorporations for other retailers.

Happy Reading,

J.W. Gant