http://www.mobilecommercedaily.com/eat24-exec-google-wallet-instant-buy-for-ios-apps-a-game-changer
Here is a snippet from that piece:
Google Wallet’s streamlined mobile checkout solution Instant Buy is now available on iOS applications for the first time, a development early adopters such as Eat24 say could finally make Google Wallet a bigger focus for consumers.
Despite the fact that Google’s digital wallet has so far struggled to catch on with consumers and merchants, the technology company continues to bring out new features and functionality with the hope that something will catch on with mobile users. Instant Buy, which was introduced earlier this year for Android apps and the mobile Web, makes checking out from a mobile device easier, with the process often taking as few as two clicks.
Despite the fact that Google’s digital wallet has so far struggled to catch on with consumers and merchants, the technology company continues to bring out new features and functionality with the hope that something will catch on with mobile users. Instant Buy, which was introduced earlier this year for Android apps and the mobile Web, makes checking out from a mobile device easier, with the process often taking as few as two clicks.
This has become a hyper-competitive space recently. MasterPass, PayPal, Amazon, Google, and Apple may join in with their 800 million registered iTunes accounts.
This is one form of mobile payments that is proving to see good consumer adoption.
Happy Reading,
J.W. Gant
This is one form of mobile payments that is proving to see good consumer adoption.
Happy Reading,
J.W. Gant
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