http://www.huffingtonpost.com/julie-ask/why-retailers-must-embrac_b_5512239.html
Here is a snippet from that piece:
Mobile has fundamentally changed consumer expectations. Already, 65 percent of online consumers use their smartphones in stores. Among those under the age of 34 years, more than half use this device to research products online while browsing the aisles.
Consumers have come to depend on the immediacy that mobile offers, be it access to their grocery list on their device, or the ability to buy groceries while waiting for the bus, knowing they can be delivered home later. This is the mobile mind shift - the expectation that you can get what you want in your immediate context and moment of need.
For retailers, the new customer battlefield is in these mobile moments. Those brands that are there for their customers in the moment of need will be loved; those that aren't will lose business.
Consumers have come to depend on the immediacy that mobile offers, be it access to their grocery list on their device, or the ability to buy groceries while waiting for the bus, knowing they can be delivered home later. This is the mobile mind shift - the expectation that you can get what you want in your immediate context and moment of need.
For retailers, the new customer battlefield is in these mobile moments. Those brands that are there for their customers in the moment of need will be loved; those that aren't will lose business.
Happy Reading,
J.W. Gant
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