Best Reading of the Day - Entry 0126 The Retailers Strike Back

Retailers for years now have appeared to be the slow, lumbering, behemoths no longer equiped for the day.  Shackled to their hugely expensive brick & mortar stores they will be too slow to adapt and will die off.

Are we underestimating them?

Lowe's has created a virtual reality room, in the store, through a custom tablet, that allows consumers to visualize what their home project will look like.  Amazing.

http://www.mobilecommercedaily.com/lowes-strives-for-competitive-advantage-with-life-size-augmented-reality-experience

Here is a snippet from that piece:

Lowe’s stores in Toronto will be the first to feature the Lowe’s Holoroom, an immersive experience enabling shoppers to see how products will look in their bathroom using augmented reality and a specially designed tablet.

The Holoroom is billed by the retailer as a “home improvement simulator” that uses 3D and augmented reality technologies to create the life-size experience designed to help consumers envision how certain products would look in their homes. The Holoroom, which is the first concept to come out of the Lowe’s Innovation Labs, was previewed this week at the Exponential Finance conference in New York.

Happy Reading,

J.W. Gant