A network of lightbulbs that can help track phones (and their users) through a store to add personalized value for marketers to leverage. Okay, it is actually the light "fixtures" but still.
Wow.
That and more can be read in this piece:
http://www.mobilemarketer.com/cms/news/software-technology/17276.html
Here is a snippet from that:
...some marketers are working around the privacy concerns of tracking in-store shoppers with even newer forms of technology.
Light bulb manufacturer Philips, for example, is piloting a light-based service in European retailers. Consumers can download a stand-alone app, which works with the in-store LED lights to serve consumers offers throughout the store.
Light bulb manufacturer Philips, for example, is piloting a light-based service in European retailers. Consumers can download a stand-alone app, which works with the in-store LED lights to serve consumers offers throughout the store.
Happy Reading,
J.W. Gant
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