Best Reading of the Day - Entry 0083 Regulating Geolocation Technology?

The Gartner hype curve for beacon technology, BLE, is at the peak of the curve at the moment but the ramifications of this technology are only just beginning to be understood.

Should a store be able to track your every movement, through your smart phone, once you've crossed the threshold?

What about stocking inventory based on the person and how they move through the store?  Does that raise questions of discriminating based on demographics such as race or income levels?

New regulations may be coming as the Federal Trade Commission will meet on February 19th to discuss these questions.  Mobile Marketer has some information on this:

http://www.mobilemarketer.com/cms/news/legal-privacy/17160.html

Exciting time, and sometime scary.

Happy reading,

J.W. Gant

**UPDATE**

Good read from the folks at GPShopper, via Mobile Commerce Daily
http://www.mobilecommercedaily.com/reality-of-beacons-separating-fact-from-ifiction

Here is a snippet from that article:

As geo-location technologies continue to evolve, it is important for regulators, marketers and mobile users to understand several key facts about BLE beacon technology.

Understanding fact from iFiction will help allay the fears of both customers and fair-minded privacy advocates without needlessly stifling innovation.