Best Reading of the Day - Entry 0084 QSRs and Mobile Ordering

Quick Service Restaurants such as Taco Bell and Dunkin Donuts want you to place orders on your smart phone.  This should accelerate the ordering process and increase accuracy creating a better experience for customers, and increasing throughput at these locations.

Digital Trends has an article about Taco Bell's efforts:

http://www.digitaltrends.com/mobile/taco-bell-wants-order-food-using-smarpthone/

Here is a snippet from that piece:

Making it even easier to order a ridiculous number of Cool Ranch Doritos Locos Tacos Supreme after a late night out at the bars, Taco Bell is testing a mobile application that allows customers to place an order for food and pay for the meal before even arriving at the fast food chain. According to the Los Angeles Times, the mobile app is currently in a closed beta test at five Orange County, California locations and will be opened up to a larger group of consumers within the next few weeks. Beyond that, Taco Bell’s corporate management is interested in launching the application for all locations before the end of the year.

Happy Reading,

J.W. Gant