Tuesday, April 29, 2014

Best Reading of the Day - Entry 0112 Mystery Mobile Coupons

The folks over at Mobile Commerce Daily have another excellent piece.  I love reading about the innovative ways marketers are using mobile to engage with their customers.

Lord & Taylor, makers of apparel, shoes, and accessories , have released a mystery coupon in their app.  The consumer won't know what the coupon is good for until the consumer enters the geo-located fence of a Lord & Taylor store.

Brilliant.

Here is the article:

http://www.mobilecommercedaily.com/lord-taylor-builds-on-mobile-innovations-with-geolocation-mystery-coupon

Here is a snippet from that piece:

“The goal of the effort is to better understand excitement through ‘gamification’ and excitement through mobile couponing,” said Ryan Craver, senior vice president of corporate strategy for the department stores group at Lord & Taylor’s parent company The Hudson’s Bay Co., Toronto.

Sounds like they are experimenting a bit with this to see what works.  I wonder if they have grouped the coupons in to two types to see which performs better in similar markets?

Happy Reading,

J.W. Gant

Monday, April 28, 2014

Best Reading of the Day - Entry 0111 New Digital Divide

Deloitte Digital has a very interesting new study out today on the influence of digital on brick & mortar retailers.  I'll post a link to the actual study near the bottom of this post.

I first found the study through a posting on MediaPost's 'Marketing Daily' website:

http://www.mediapost.com/publications/article/224385/mobile-social-driving-36-of-in-store-sales.html

Here is a snippet from that piece:


Looks like retailers are still from Mars, and customers are from Venus, with $1.1 trillion hanging in the balance. A new study from Deloitte Digital finds that stores are pouring their money into m-commerce sites that don’t appeal to shoppers. And consumers are wandering around physical stores, nursing their digital disappointment.

I've located another good read, still derivative of the study, here on BizJournals:

http://www.bizjournals.com/buffalo/prnewswire/press_releases/New_York/2014/04/28/NY14082

Here is a link to the actual study:

http://www.deloitte.com/view/en_US/us/Industries/Retail-Distribution/DigitalDivide

There is an interesting and parallel study that I found through Mobile Commerce Daily:

http://www.mobilecommercedaily.com/millennials-empowered-by-mobile-social

Here is a snippet from that piece:

The firm’s latest Cassandra Report reveals that one-third of respondents believe that browsing for items is more fun than actually purchasing them, while approximately half say they browse for items they do not necessarily plan on buying. With mobile and social technology both a means for millennials to express their strong sense of collaboration as well as driving an expanding ability to access information on the go, the findings suggest that retailers who continue to rely on traditional means of attracting and retaining new customers are likely to fall behind.

Happy Reading,

J.W. Gant

**UPDATE** Deloitte has now released what they are calling their 'Digital Democracy Survey', the 8th Edition of the survey.
http://www.deloitte.com/view/en_US/us/Industries/media-entertainment/digital-democracy/index.htm
Clearly Deloitte wants to be viewed as a thought leader in this space.  Their research is certainly informative and useful.

Friday, April 25, 2014

Amazon Prime Pantry - Non-perishable Grocery Delivery

One more post for the week and it is interesting news for all of you Amazon followers.

Amazon.com has launched an extension to their Amazon Prime offering:

http://www.internetretailer.com/2014/04/24/amazon-opens-its-pantry-doors-ordering-bulky-items

Here is a snippet from that piece:

Amazon.com Inc. launched Prime Pantry, a grocery-shopping digital storefront that allows Prime customers to virtually fill a 4-cubic-foot box with up to 45 pounds of items from the e-retailer’s new pantry section. That box is then delivered—as empty or full as the customer desires—for a $5.99 shipping fee, plus the cost of the items in the box.

Quickly lets do the math for this.

First the customer must be an Amazon Prime member at $99 per year.  Next the customer must pay $5.99 for shipping for this.  Finally, the set 4-cubic-foot box size drives cart filling.  So Amazon Prime customers that want bulk items that have significant weight, such as sodas or diapers, can now regularly fill their needs through this service.

The Food Marketing Institute (FMI) has released a study for subscribers that indicates ambient items such as packaged goods and non-food items that shoppers are currently stocking up on during regular, large, visits to supermarkets are the most likely to move to an online source.  Amazon.com is directly targeting those revenues with this move.

Happy Reading,

J.W. Gant

Thursday, April 24, 2014

BLE Beacons and Coupons

A couple of news items worth sharing.

First up is the success story of one retailer and their use of Bluetooth Low Energy beacons.

http://www.mobilecommercedaily.com/lux-beauty-boutique-enlists-mobile-to-streamline-high-turnover-sales

Here is a snippet from that piece:

Canadian retailer Lux Beauty Boutique upped in-store sales 20-25 percent this year for an anniversary sale thanks to the addition of a self-checkout mobile application.

...

The SelfPay mobile app uses geolocation and beacon technology to detect when a shopper is inside a store. SelfPay is a self-checkout app that lets shoppers scan in-store products from several retailers that they can then buy right on the spot.

Next is a story on Coupon.com and their latest digital efforts:

http://www.retailcustomerexperience.com/article/231529/Coupons-com-launches-new-retail-marketing-platform

Here is a snippet from that piece:

Coupons.com Inc. has unveiled Retailer iQ, a targeting and analytics platform for grocery, drug and mass merchandisers that the company says fundamentally changes the promotions and checkout experience for shoppers and retailers by making them digital, mobile and personalized.

According to the company, Retailer iQ combines several innovative components into one cohesive, omnichannel platform that is designed to drive consumer engagement, activation and shopping behavior for retailers and consumer packaged goods companies.

Apparently Walgreens' has implemented this technology with great success.

Happy Reading,

J.W. Gant

Best Reading of the Day - Entry 0110 Exoplanets and Humanity

This topic is a bit more esoteric (just a little?) than I usually delve in to here, but it was the best reading of the day for me yesterday.  I just couldn't finish it until last night.



The recent discovery of another planet in our galaxy that might be able to sustain life.  It is the first planet almost the same size as earth that is also located in the "habitable zone" or the area of a solar system most able to sustain life as we know it.

Here is the ArsTechnica article on the subject:

http://arstechnica.com/science/2014/04/habitable-exoplanets-are-bad-news-for-humanity/

Here is a snippet from that piece:


What did not make the news, however, is that this discovery also slightly increases how much credence we give to the possibility of our own near-term extinction. This is because of a concept known as the Great Filter.

The Great Filter is an argument that attempts to resolve the Fermi Paradox: why have we not found aliens (or why have they not found us), despite the existence of hundreds of billions of exosolar systems in our galactic neighborhood in which life might evolve? As the namesake physicist Enrico Fermi noted, it seems rather extraordinary that not a single extraterrestrial signal or engineering project has been detected (UFO conspiracy theorists notwithstanding).

This apparent absence of thriving extraterrestrial civilizations suggests that at least one of the steps from humble planet to interstellar civilization is exceedingly unlikely. The absence could be because intelligent life is extremely rare, or because intelligent life has a tendency to go extinct. This bottleneck for the emergence of alien civilizations from any one of those billions of planets is referred to as the Great Filter.

The question of the Great Filter was very interesting to me so I delved deeper in to the links provided.  Click on 'Great Filter' above.  Here is a snippet from that piece:

Consider our best-guess evolutionary path to an explosion which leads to visible colonization of most of the visible universe:
  • The right star system (including organics)
  • Reproductive something (e.g. RNA)
  • Simple (prokaryotic) single-cell life
  • Complex (archaeatic & eukaryotic) single-cell life
  • Sexual reproduction
  • Multi-cell life
  • Tool-using animals with big brains
  • Where we are now
  • Colonization explosion

(This list of steps is not intended to be complete.) The Great Silence implies that one or more of these steps are very improbable; there is a "Great Filter" along the path between simple dead stuff and explosive life. The vast vast majority of stuff that starts along this path never makes it. In fact, so far nothing among the billion trillion stars in our whole past universe has made it all the way along this path. (There may of course be such explosions outside our past light cone [Wesson 90].)

The fact that our universe seems basically dead suggests that it is very very hard for advanced explosive lasting life to arise. And if there are other radically different paths to expanding lasting life [Shapiro & Feinberg 82], that only makes the problem worse, by implying that the filter along our path must be even larger.

Very interesting reading.  I hope you enjoy it as well.

Happy Reading,

J.W. Gant

Wednesday, April 23, 2014

Best Reading of the Day - Entry 0109 Walgreens App

Interested in mobile apps and retail?

Interested in omni-channel retail?

Interested in how mobile apps can enhance the in-store experience?

Walgreens wants to be a leader in the industry as is apparent by their work on the Walgreens iOS app.  Their app is already one of the very best in retail in my opinion but it keeps getting better.  The folks at Mobile Commerce Daily have a good write-up on this effort and the most recent app update by Walgreens:

http://www.mobilecommercedaily.com/walgreens-redesigned-app-boasts-store-specific-inventory

Here is a snippet from that piece:

The latest update to Walgreens’ iOS application uses store-specific offers to harness customer loyalty and brings added value through a more customized experience.

The new Weekly Ad feature introduced allows users to create their own flagship location from which they will be able to receive more relevant offers. Walgreens joins a growing list of retailers who are betting on in-store modes to engage with consumers while shopping.


The Walmart app has many of these functions, if not all, in place now.  We are seeing experimentation and fast-follow by retail leaders.  Some of this functionality will fail to pan out, but other pieces will work.

What's on your smart phone's first 2 screens?  The Walgreens app?

Happy Reading,

J.W. Gant

Amazon and Taxes - Shifting Consumer Behavior

Big news is hitting thanks to Ohio State University.  States where Amazon.com has begun charging for tax are seeing a significant decrease in buying on the Amazon.com website.

http://www.internetretailer.com/2014/04/22/how-amazon-losing-its-sales-tax-advantage

Here is a snippet from that piece:

The total amount spent with Amazon, No. 1 in the 2014 Top 500 Guide, in those states decreased by 2.8%, says the report, “The ‘Amazon Tax’: Empirical Evidence from Amazon and Main Street Retailers.” Those five states enacted online sales taxes in 2012 and 2013.

This has been an interesting one to follow.  Amazon.com has not been the real cost leader (low cost) for some time now but the perception has remained in place they are.  The implementation of sales tax charges has appeared to damage that perception and impacted behavior.

I've experienced this personally in Massachusetts.  That quick buy of the latest Blu-Ray is now less likely to happen through Amazon.com and I'm increasingly looking at local brick & mortar retailers to fill these needs.  Why not go back to the days where I'd combine a couple errands with a stop at a local Target, or whatever, to pick up that movie I wanted?

In response Amazon.com appears to be moving to a convenience model rather than a low cost model.  Their increasing investment in Distribution Centers (DCs) and shipping capability (trucks) has increased their ability to deliver on a next-day basis or even same day.  Their business model is evolving and consumer behavior is shifting, yet again.

Happy Reading,

J.W. Gant