Data.
Google.
Data.
All the same thing.
Wonder how Google figures out what you mean when you type in something you are looking to purchase?
Wonder no more. Here is a snippet from the piece:
As Google has scaled up its Shopping products in recent years, there has been a growing consensus in the retail search marketing space that Shopping ads are one of the most effective ways to win valuable consumer clicks.
This is especially true of the non-branded, broader search terms that are typical of the early stages of the customer journey.
During this phase, Google Shopping ads – commonly referred to as Product Listing Ads, or PLAs – are considered to be a key means of engaging consumers early, and boosting new customer acquisition.
This is especially true of the non-branded, broader search terms that are typical of the early stages of the customer journey.
During this phase, Google Shopping ads – commonly referred to as Product Listing Ads, or PLAs – are considered to be a key means of engaging consumers early, and boosting new customer acquisition.
Here is the story:
https://www.clickz.com/google-shopping-dominating-retail-search-marketing/213772/
Happy Reading,
J.W. Gant
https://www.clickz.com/google-shopping-dominating-retail-search-marketing/213772/
Happy Reading,
J.W. Gant
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