The shopping season in 2018 was dominated by mobile touchpoints as customers increasingly get out their phone to shop.
Here is a snippet from the report:
Mobile shopping eclipsed desktop for the first time during the 2018 holiday season: 48% of orders came from mobile devices while just 44% came from desktop or laptop computers, according to Salesforce. Mobile accounted for 66% of all e-Commerce traffic during the season, and 74% of shoppers browsed from a mobile phone on Christmas Day.
Here is the full story:
https://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/holiday-wrap-up-mobile-dominates-e-commerce-driving-66-of-traffic
Here is one other point. For years now we have seen the growth of mobile as a point of interaction between retailers and manufacturer brands while sales has been dominated on a desktop style device. That is trending towards a pure mobile-first interaction. The customer shops on their phone, finds what the want on their phone and buys it there too. We are projected to pass the 50% threshold within the next 2 years.
Here is that data:
https://www.statista.com/statistics/249863/us-mobile-retail-commerce-sales-as-percentage-of-e-commerce-sales/
Happy Reading,
J.W. Gant
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