Want to know what a great mobile experience in retail is like when it isn't Starbucks? Check it out.
Neiman Marcus, on the other hand, had two positive quarters in a row, citing the brand’s digital-first strategy as the catalyst for the turnaround.
In a way, Neiman Marcus’ app epitomizes that digital strategy, focusing more on where their customers are (online and offline, often at the same time) rather than where they used to be (the mall). We’ve mentioned some of its features before, but here’s a deeper dive into the app and what retailers can take away from it.
In a way, Neiman Marcus’ app epitomizes that digital strategy, focusing more on where their customers are (online and offline, often at the same time) rather than where they used to be (the mall). We’ve mentioned some of its features before, but here’s a deeper dive into the app and what retailers can take away from it.
Here is the full article:
https://www.clickz.com/neiman-marcus-mobile-app/214155/
Happy Reading,
J.W. Gant
https://www.clickz.com/neiman-marcus-mobile-app/214155/
Happy Reading,
J.W. Gant
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