That should always be the rule to live by.
Low hanging fruit, etc.
However it is shocking to find basic advice along those lines is still necessary especially when its something new involved where we lack a basic comfort level with the subject. The reactionary response is to seek help from outside to address this new "something".
Try looking inside first.
Good little article:
https://www.clickz.com/5-first-party-data-strategies-personalization/213990/
Here is a snippet from the piece:
Clearly brick & mortar retailers want the same approach but it is far more challenging when dealing with in-store interactions. This article's value is best seen by the online players or the omnichannel play for traditional retailers.
Happy Reading,
J.W. Gant
Happy Reading,
J.W. Gant
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