Forbes has a fantastic article for all of the holiday shoppers out there looking to browse online stores for their shopping needs.
Quick. What device are you reading this on? Desktop computer? Is your smartphone nearby?
If you wanted to grab something off of eBay real quick which device should you use?
Here is a snippet from the piece:
Since the dawn of Cyber Monday, when consumers would come home from shopping in stores all Black Friday weekend, only to turn around and use high-speed connections at work on Monday to finish up their shopping lists, retailers have observed that consumers are using different digital channels for different objectives.
Over the past few years, holiday shopping has reflected some of these shifts. Online sales are growing far faster than store sales, and within online, mobile is capturing a larger share of traffic – but mobile still drags far behind desktop and even tablet experiences when it comes to sales.
Retailers also have not invested evenly across their digital channels. Just because a retailer's desktop website is a great experience, it doesn’t mean its mobile site – or app – has kept up.
Here is the whole story:
https://www.forbes.com/sites/nikkibaird/2017/11/21/mobile-or-desktop-site-or-app-which-is-the-best-way-to-shop-this-holiday-season/#3be564c7214a
I wrote about these things a couple times here regarding retailer's digital strategies and here regarding the question of what is actually "mobile" and what isn't.
Happy Reading,
J.W. Gant
Over the past few years, holiday shopping has reflected some of these shifts. Online sales are growing far faster than store sales, and within online, mobile is capturing a larger share of traffic – but mobile still drags far behind desktop and even tablet experiences when it comes to sales.
Retailers also have not invested evenly across their digital channels. Just because a retailer's desktop website is a great experience, it doesn’t mean its mobile site – or app – has kept up.
Here is the whole story:
https://www.forbes.com/sites/nikkibaird/2017/11/21/mobile-or-desktop-site-or-app-which-is-the-best-way-to-shop-this-holiday-season/#3be564c7214a
I wrote about these things a couple times here regarding retailer's digital strategies and here regarding the question of what is actually "mobile" and what isn't.
Happy Reading,
J.W. Gant
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