Search for Shopping Tilting Back to Search Engines from Amazon

What happens when you open a search engine such as Google and type in a product you want to buy?

For many years now you've largely been provided links to related products on Amazon.com.

As the world has shifted to mobile consumption of the internet certain challenges and opportunities have presented themselves to digital companies.  Google has altered its approach to search to be far more mobile friendly.  The result?  Click-throughs are now much more likely to go to Google than straight to Amazon.

Read the full story here:

https://www.retaildive.com/news/amazon-slipping-in-search/513775/

Here is a snippet from the piece:

Amazon is slipping when it comes to search. The e-commerce giant took 49% of consumers’ initial product searches, down from last year’s 55%, with search engines taking 36% (up from 28% last year) and other retail sites taking 15% (16% last year), according to a study by consumer research firm Survata first reported by Bloomberg.

It is important to note that Amazon is still getting about half of all such clicks.  Very strong, but declining and that is significant.

Happy Reading,

J.W. Gant

PS  This may be my final post from 2017.  Hope 2018 is a great year for everyone.