If all you do is compete on price that leaves you open for competitors to narrow or eliminate the gap. All of these retailers are selling most of the same products right? Corn Flakes. Shorts and shirts. Etc.
How can a retailer differentiate in today's world? Digital.
Read on:
http://www.mediapost.com/publications/article/279914/walmart-vaults-into-customer-experience-derby.html?edition=94545
Here is a snippet from the piece:
Walmart says Walmart Pay, which it began rolling out in back in December, is now available in all 4,600 of its stores. And experts say the mobile app puts the retailer one step closer to level footing with Amazon.
“What wins the Amazon shopper over is the customer experience,” says Gene Alvarez, managing VP at Gartner. “Walmart has always competed on price. But if the prices are equal, which consumers can now quickly figure out, it becomes about customer experience. Who is it easier to do business with?”
Happy Reading,
J.W. Gant
“What wins the Amazon shopper over is the customer experience,” says Gene Alvarez, managing VP at Gartner. “Walmart has always competed on price. But if the prices are equal, which consumers can now quickly figure out, it becomes about customer experience. Who is it easier to do business with?”
Happy Reading,
J.W. Gant
No comments:
Post a Comment