Tuesday, July 19, 2016

Mobile Commerce Jumping More and More

Mobile commerce, or mCommerce, all of the buying you do on your phone, is exploding and set to grow more and more.

Here is a snippet from the piece:

As ecommerce sales continue their meteoric growth, mobile is grabbing a larger market share, with smartphone-enabled purchases set to grow from $122 billion in 2015 to nearly $319 billion by 2020, according to a new report from Javelin.

A greater number of overall ecommerce purchases will come from smartphones, per Javelin’s estimate that mcommerce purchases will make up 49 percent of total online retail commerce in 2020, a significant increase from 29 percent in 2015. The enlarging spotlight placed on mobile is partly due to retailers’ ongoing efforts to provide smartphone-friendly offerings and checkout solutions to customers, according to Javelin’s 2016 Online Retail Payments Forecast.

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