Amazon Private Label Takes on Grocery

In a not at all unexpected move Amazon is continuing its efforts to make its own brands.

Read the full story here on Re/code:

Amazon is going to start selling its own brands of snacks, diapers and detergent — a move lots of traditional retailers have already made.

But Amazon isn't a traditional retailer, so this move could be very meaningful for Amazon and its competitors.

The e-commerce powerhouse will soon begin selling its own packaged goods exclusively to Amazon Prime members under brands like Happy Belly and Mama Bear, the Wall Street Journal reports.

Here is a snippet from the piece:

http://www.recode.net/2016/5/15/11680080/amazon-happy-belly-mama-bear-private-label

Happy Reading,

J.W. Gant