Shoppability is a Thing

The current state of eCommerce should be interesting to all of us for a variety of reasons.  We have some new data and a new term to consider.

Shoppability.

That is the integration of a variety of apps and services, such as social media, with the ability to shop instantly.  I'm saying this is a way to encourage people to buy things they don't need and spend money they don't have  but this is also a set of ways to help people find goods and services they may not have known about and may truly need.  Both of those statements are likely true.

It is different from "omnicommerce" as it is less focused on the traditional ERP-based delivery of goods and more on inserting directly in to multi-channel approaches to selling.

Here is the full story:

https://econsultancy.com/three-key-retail-ecommerce-trends-meekers-internet-report-2019/

Here is a snippet from the piece:

...what’s most interesting about the growth of ecommerce in 2019 is that it isn’t just coming from the expected places – offline sales shifting to online, or customers visiting retailers’ websites to make purchases. Instead, Meeker’s Internet Trends report tells a story of shoppability becoming integrated into apps and services of every kind, offline retail becoming digitised, and ecommerce reaching new communities and demographics.

Happy Reading,

J.W. Gant