As I started to read this I was struck initially by how pedestrian the article was. It gets better though and is well worth your time.
What bogey are you chasing today in your marketing strategy? AOV? CR? Looking at your mobile traffic suddenly over 50%?
Read this little article to give you some help:
https://www.thinkwithgoogle.com/consumer-insights/omnichannel-shopping-journey/
Here is a snippet from the piece:
In other words, people feel that online shopping makes it easier for them to find the right item at the right price.
...
Ultimately, people are looking to meet their needs in the most efficient way possible, whether that means shopping online only or researching online before heading to the store.
...
Ultimately, people are looking to meet their needs in the most efficient way possible, whether that means shopping online only or researching online before heading to the store.
Happy Reading,
J.W. Gant
No comments:
Post a Comment