Bricks & Mobile really works well from my perspective. A play on the traditional retail store enhanced with mobile.
Now its not eCommerce but Experience Commerce.
Experiences win customers and retain them.
I agree.
Here is a snippet from the piece:
Recently, I went on a health kick and stopped going to the [donut] shop entirely. When I finally returned, the woman who runs the shop said, “We thought you moved! It’s good to see you.” I made the decision right then to reinstate my once-a-week doughnut splurges. They were so happy to see me, they gave me my doughnut free, and I was utterly charmed by the interaction. It’s nice to feel seen, and if my business means that much to a sweet couple, then I want to make sure I spend my extra calories on them.
In the world of ecommerce, it can be a bit daunting to make sure customers feel as welcome as I do in that doughnut shop, but focusing on experiences, rather than sales, can mean more personal, and longer-lasting, relationships with customers.
In the world of ecommerce, it can be a bit daunting to make sure customers feel as welcome as I do in that doughnut shop, but focusing on experiences, rather than sales, can mean more personal, and longer-lasting, relationships with customers.
Here is the full story:
https://www.clickz.com/experience-commerce-winning-customers/221080/
Happy Reading,
J.W. Gant
No comments:
Post a Comment