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They've become trailblazers really in their overall approach. Digital first, mobile first, and leading brands toward the new engagement era.
For many customers the new funnel for the customer journey starts with the mobile app. However, a potential sale can enter anywhere on the path and that is all enabled by a digital-first mindset.
Read more here:
https://www.retaildive.com/news/nike-execs-see-digital-as-the-majority-of-future-business/544975/
Happy Reading,
J.W. Gant
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