An Apple Watch branded specific to Nike. Cool looking too. There's much more going on there than I realized at first however. If a loyal Nike customer is wearing that watch, they likely have the Nike app to go with it and ... what happens when that combination goes to a mall near a Nike store?
Bingo.
Nike Stores are really at the cutting edge as this piece talks about. Here is a snippet from the piece:
I love how that article begins by the way. So very true!
I talk about the traditional ranking of retailers, Tier 5 the smallest like your local christmas tree vendor, and Tier 1 the largest like Walmart. There is really a "super tier" now. Those retailers putting it all together: digital interactions (mobile and social), ecommerce, and a great in-store experience. They are the very top of the list. Some companies can do one of those great and succeed but they'll never be the biggest of the big. Two gets you a long ways but the very best do it all.
Here is the full story:
https://www.fastcompany.com/90256871/nike-showcases-its-mobile-vision-for-the-future-of-retail
Happy Reading,
J.W. Gant
I talk about the traditional ranking of retailers, Tier 5 the smallest like your local christmas tree vendor, and Tier 1 the largest like Walmart. There is really a "super tier" now. Those retailers putting it all together: digital interactions (mobile and social), ecommerce, and a great in-store experience. They are the very top of the list. Some companies can do one of those great and succeed but they'll never be the biggest of the big. Two gets you a long ways but the very best do it all.
Here is the full story:
https://www.fastcompany.com/90256871/nike-showcases-its-mobile-vision-for-the-future-of-retail
Happy Reading,
J.W. Gant
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