Tuesday, October 30, 2018

How AR and VR can Help Your Marketing

I'm convinced Augmented Reality has a very strong future to empower digital interactions between people.  VR is more niche as it requires a greater commitment of intensity during the interaction.

Here is one take on how either can be useful for your marketing:

You’re planning your next holiday but rather than reading reviews and looking at images of the resort you intend to stay in, you put on a virtual reality headset and are instantly transported there. You walk around the hotel, head out onto the main strip and wander past the shops and restaurants, making your way down to the beach where you can almost feel the soft sand between your toes and the sea breeze in your hair. You’re longing to get into the turquoise sea and so remove the headset and hand over your credit card.

It sounds futuristic, doesn’t it? Well, newsflash – that reality has already arrived...

No comments:

Post a Comment