New research from Hitwise reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.
The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and 84 per cent of online searches that focus on reviews, begin on a mobile device. This compares to an average 62 per cent of all retail searches that are initiated on a mobile device.
Here is the full story:
http://mobilemarketingmagazine.com/hitwise_mobiles_instore/
Happy Reading,
J.W. Gant
The Hitwise research, based on the online per cent activity of 3m UK shoppers, found that 77 per cent of online searches that focus on price match, and 84 per cent of online searches that focus on reviews, begin on a mobile device. This compares to an average 62 per cent of all retail searches that are initiated on a mobile device.
Here is the full story:
http://mobilemarketingmagazine.com/hitwise_mobiles_instore/
Happy Reading,
J.W. Gant
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