Familar with A/B Testing? You should be as I've written extensively about it in these pages.
Here is the story:
http://www.cmo.com/opinion/articles/2016/6/1/5-ab-tests-you-should-try-to-grow-your-content-conversions.html
Here is a snippet from the piece:
With 78% of CMOs seeing custom content as the future of marketing and more than 90% of marketers using content marketing, you’re in good company.
In fact, according to DemandMetric, marketers now spend more than 25% of their budgets on content marketing. Clearly, marketers are putting a lot of effort into creating content to help brands get found online and engage with their audiences. Those efforts get a handsome return--since for every dollar spent, content marketing generates, on average, three times as many leads as traditional marketing.
But how do you guarantee that your content is conversion optimized? The short answer is that you don’t.
Happy Reading,
J.W. Gant
In fact, according to DemandMetric, marketers now spend more than 25% of their budgets on content marketing. Clearly, marketers are putting a lot of effort into creating content to help brands get found online and engage with their audiences. Those efforts get a handsome return--since for every dollar spent, content marketing generates, on average, three times as many leads as traditional marketing.
But how do you guarantee that your content is conversion optimized? The short answer is that you don’t.
Happy Reading,
J.W. Gant
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