Tuesday, January 17, 2023

BRotD Entry 0265 - The Twitter Takeover

Best Reading of the Day

 Some people believe a person who's net worth is in the billions is naturally better than everyone else.


"Drop Elon Musk down in a third world country with no money and he'd be running the place within a year," is the typical hagiography we see around these folks.


True?


Hardly.


Here is a little piece (free to read for a limited time) about the Twitter takeover by the world's (previously) richest man:

elon-musk-twitter-takeover.html

Here is a snippet from that piece:

Alicia [part of the core engineering team] wasn’t reflexively anti-Musk. She respected what he had done at his companies and felt hopeful that, as someone who thought of himself as an engineer, he would support her highly technical work. But Musk had a different interest that day. Twitter, he said, should immediately get into video.

“We really should be able to do longform video and attract the best content creators by giving them a better cut than YouTube,” he said, according to Alicia’s recollection. The infrastructure engineers in the room agreed that adding support for longform video was technically possible, but their job was building stuff — not strategy or marketing. It seemed as though Musk didn’t understand the basic organizational structure of a social-media company; it was as if a rich guy had bought a restaurant and started telling the cooks he wanted to add a new dining room. Might he want to speak with the media product team instead?

Having been in tech and product for a few decades now I can say this use of engineering time by Musk is as stupid a waste I have heard of. Engineers should not be making business decisions, rather, they relate what is feasible, exactly as "Alicia" indicated during this meeting.  Any other discussion with the engineering team is a waste of extremely valuable resources.

Happy Reading,

J.W. Gant

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