B2B Startup Growth Strategy

Great read over on TechCrunch.

The startup world has been very heavy with B2C or Business to the Customer companies such as UBER.  The B2B world is heating up as I've written about.

Similarities are easy to find but are there differences?

This article addresses the question of growth.  Well worth the read:

https://techcrunch.com/2019/08/16/how-should-b2b-startups-think-about-growth-not-like-b2c/

Here is a snippet from the piece:

The best growth strategy for your company ultimately depends on whether you’re in an incubation, iteration, or scale stage. One of the most common mistakes we see is a company acting like they’re in the scale phase when they’re actually in the iteration phase. As a result, many of them end up developing inefficient growth strategies that lead to exorbitant monthly ad spends, extraneous acquisition channels, hiring (and later firing) ineffective team members, and de-emphasizing critical customer feedback. There is often an intense pressure to grow, but believing your own hype before it’s real can kill early-stage ventures.

Happy Reading,

J.W. Gant