Tech to Help Loyalty

I had a number of discussions this last year, sometimes pushing a boulder up hill, trying to help business side digital interests understand what technology could and could not do for them.

The real key to these discussions is value.

If something can move the needle on revenue it will get attention, and some dollars behind it to enable action.

Here is a snippet from a piece that might interest you:

Research published in the Nielsen Global Consumer Loyalty Survey has found that 33% of European consumers (36% in the US) say they love to try new brands, while a further 56% – although more loyal – also admit that they can ‘be moved to experiment.’

This trend for brand-hopping among consumers is a relatively modern phenomenon. 40% say they are more likely to try something new than they were five years ago. Brand loyalists are a shrinking minority and companies are having to double down on enticing exploratory consumers and – crucially – retaining them.

Here is the full article:

https://www.clickz.com/martech-stack-customer-loyalty/252627/

Happy Reading,

J.W. Gant